7 Easy Ways to Elevate Your Website Design

When a potential buyer lands on your website, it takes them only a few seconds to decide whether to stay or leave. So, it’s very important that your website makes an excellent first impression. When you partner with a professional website design Sunshine Coast provider, like Jemma Wiltshire, user experience will be a major focus.

An effective website design improves the users experience and leaves them with a positive impression of your Brand. Your website should be easy to read and navigate, with plenty of white space and images. As a result, visitors will remain engaged with your content.

These seven simple user experience tips will improve the appearance of your website design and its performance.

1. Add white space

White space is the empty area between the elements on your page. You should have a generous amount of white space between text, graphics, and sections throughout your website.  White space is used to help direct visitors to specific areas of your website, making it easy to navigate. It also makes it easier for visitors to consume your content. At this stage, it’s necessary to create wireframes. For additional understanding of the benefits of wireframing, you may find useful information in this article. By breaking up sections and large chunks, adding margins or padding, and using line spacing of text you can improve readability and keep visitors on your website for longer.

2. Use professional images

The images you use on your website form part of your brand’s identity and there are some best practices to keep in mind.

This includes avoiding generic imagery at all costs. If you are not able to get professional images of your own try to find stock imagery that does not look like stock imagery. This can be tricky but it is worth the effort.

The images you select to use on your website must be consistent. The styles, aesthetic, colours, contrast and vibe should all align with your branding. If there is one black and white image and the rest are colour it will stand out and look like a mistake.

3. Optimise your above the fold content

Above the fold in website design refers to the visible content at the top of your page. It’s what your visitors see first before they scroll down.

Your above the fold content should highlight your brand’s unique value. What do you offer and who is it for? What makes your company the best choice?

Remember that you only have one shot at the first impression. If your above the fold website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around. But if you do get their attention, they’ll be much more likely to buy.

4. Style your visual hierarchy

Visual hierarchy informs visitors where to look on your website. It directs to the readers what they should read first and the priority of how to consume the content. Using typography is one type of visual cue to achieve this goal.

Typographic hierarchy helps highlight important messages and call to actions. You can do this task through the use of font, font size, capital and lowercase letters, placement, and colour.

Remember that the larger an element is, the more likely we are to see it, moving it towards the top of the hierarchy. Elements that aren’t as vital can be made smaller to reduce visibility and emphasis. This moves these elements towards the bottom of the visual hierarchy.

5. Be consistent with colour

Visual consistency is a key user experience website design principle. It improves the likelihood that a visitor will recognise your brand, which is key when marketing across multiple channels.

To achieve consistency use the same colour palette for all marketing material and your website. Consistent colours will help potential customers identify your brand quickly and simplify the experience.

6. Create compelling calls to action

A call to action is typically a button, link, or image that encourages visitors to take the desired action on your website.

The goal is to create a persuasive call to action. You want visitors to take action by making a purchase, submitting an enquiry or booking an appointment.

Your call to action should be bold and stand out among the other elements. It is best practice to use a high contrast colour that captures your visitor’s gaze.

Improve your call to actions with an imperative statement rather than a lengthy descriptive text. You’re looking for words like “get started now” or “book an appointment”

7. Comply with standard design conventions

Standard design conventions help visitors understand what actions to take and navigate your website.

For instance, your visitors expect the name of your site at the top of your homepage within the main navigation. Your homepage also should include an introductory to clearly explain what you do and who it is for. As individuals scroll down the page, they should receive more details about your business and services.

Incorporating these seven simple yet powerful tips into your website design strategy can significantly improve the user experience and effectiveness of your online presence. These strategies will not only elevate your website design, but also create an engaging digital experience that leaves a lasting impression and drives meaningful engagement with your brand.

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