What Are the Types of Packaging and Which Is Right for Your Business
The availability of numerous types of packaging can make it harder to choose the right type for your products. You should start by deciding between rigid or flexible materials. The main types of rigid containers are glass, plastic or metal. The broadest categories of flexible packaging include formed pouches and rollstock. Learn more about the pros and cons of different types of packaging and find out how to make the right choice for your business.
Pros and Cons of Each Type
Each type of packaging has unique pros and cons. Rigid packaging can protect delicate contents from getting crushed, but glass packaging is prone to shatter and metal packaging can become dented. Rigid plastic packaging, often bulkier and heavier, leads to less efficient product distribution compared to flexible alternatives. Using pallet wrappers, which encase products in a lightweight, space-saving film, enhances distribution efficiency, offering a more sustainable and cost-effective solution.
Flexible packaging has more benefits than drawbacks. You can package a wide range of products in stand-up pouches or rollstock made from recyclable polyethylene films. These materials are available in various shapes and sizes with options for features, such as coffee bags with valve. Some types of flexible packaging, such as flat bottom or bottom gusseted pouches, can help to prevent contents from getting crushed in transit.
How To Determine Which Is Right
The right choice of packaging depends on the safety specifications for a product. High-barrier plastic films excel at excluding air, moisture and other environmental hazards that can cause the quality of consumables to degrade before the expiration date. Barriers and seals are essential freshness and tamper protection features for both flexible and rigid types of packaging.
A packaging service can recommend the right materials to protect any product, including frozen food packaging for small business that withstands freezing temperatures. You should consult with experts who have experience developing packaging for the category of products your business makes to find out more about the best styles and features for your products.
How To Customize Package Design
Digital printing is the most affordable way to customize the appearance of packaging. A flexible packaging service that offers custom printed Mylar bags can work with your business to design the right material and style of packaging for any product. Plates are not necessary for digital printing, which can make it easier to create and refine custom package designs. You can also order short and variable print runs of packaging more affordably.
Start by considering the information that needs to appear on product packaging, including your business logo, a statement of identity, net quantity, nutrition facts, an ingredient statement and an allergen declaration. Packaging experts can ensure that the package design for each product meets any relevant labeling requirements and has distinctive shelf appeal for retail locations and online marketplaces.
How To Develop the Right Packaging
Your business can partner with a company that specializes in supplying flexible packaging materials and offers digital printing services to develop packaging for any product. This service can identify cost-effective packaging materials that preserve product quality and collaborate with you to create designs that appeal to prospective consumers.
